Study case 1
Challenges
client is a chiropractor and the leads are the appointments the patients book. budget was below 500$/month and the break-even was 100$. the client was having few conversions the ROI was 1,25 before our collaboration.
Solutions
I worked on the whole acquisition funnel starting from the landing page to the Google Ad campaigns.We tested lead gen, direct call and Google Map campaign, narrowed geotargeting for more effective clicks and also replaced broad keywords with more high intent of booking ones. We transformed in 3 months ROI from 1,25 to 4 and the cost per lead from 80$ to 25$.
Study case 2
Challenges
The client wanted to grow traffic to his website, but the audience and visitors were not well-targeted and the bounce rate was high.
Solutions
the niche was including many sub-niches it was essential to use the SKAG (Single Keyword Ad Group) strategy to have a more targeted audience and to be able to use target ad copies for each sub-niche and keyword. The CTR went from 2% to 11%
Study case 3
Challenges
The campaigns were app install ones the client wanted to scale the budget and keep the same cost/conversion as before. In general, when a business scales its ad spend budget, the cost/conversion gets higher.
Solutions
The client already had a working campaign that did gather efficient data. We created campaigns with the most efficient data: a performance max campaign. For the app install on, the basic work was adding 20% to the budget every 1-2 weeks to avoid the learning phase of the campaign. adding more negative keywords and narrowing the geo where the app install is the most.
Study case 4
Challenges
setting up new campaigns and obtaining a break-even cost/conversion of 100$
Solutions
doubled conversions and reduced the cost/conversion by almost half.
Study case 5
Challenges
This e-commerce website never did Ads before, we set up shopping ads.
Solutions
Did a 3x of the revenue using Shopping Ads with a conversion rate of 4%.
